The Burnt Mac often stops by Red Carpet Liquor to pick up a twelver of his favorite beer: Dos Equis Lager (Hey Ralph's, what's the problem? Everytime I stop by there is no XX to be found). Tastes more like champagne-beer then The Champagne of Beers itself...and I don't even like champagne. It comes as no surprise that one of my favorite ad campains (next to the spraying armpit commercial) is the Most Interesting Man in the World.
I have a feeling some of the 'isms from the MIMITW ("The police often question him just because they find him interesting," "His beard alone has experienced more than a lesser man's entire body," "His blood smells like cologne.") were inspired by the classically funny Chuck Norris'isms ("Chuck Norris counted to infinity - twice."). I threatened to go as the MIMITW for Halloween last year...I guess its time to stop shaving and make it happen this year. Slate has a great article on the ad campaign:
'I'd argue that Wes Anderson's influence extends to the realm of television commercials. ...these Dos Equis ads ape the prologue's deadpan, third-person narration...and feature Andersonian protagonists of infinite skill and superlative quirk.'
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